WHY SISU & FINN? - Sisu & Finn

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Thank you, thank you, thank you. For your messages, calls, DMs. For your kind words and support. It means the world to me that you’ve embraced the concept of Sisu & Finn. It is an exciting, albeit very scary, adventure which is driven by wanting to give women of all shapes and sizes clothing options.

Since the announcement, I’ve had quite a few questions about the name; so here is the context.

The last two years have been particularly challenging for me. Through that process I’ve had to look into the black abyss that’s inside all of us and use sheer grit, and determination to overcome the challenges that presented themselves to me. With most things in life, nothing is absolute. So the process continues for me. However, I knew that to support my big, ambitious soul, I needed to create something which reflected me, my passion for pushing boundaries and serving the broader community.

With that in mind, the words which helped create the name were always going to play an important role in the overall ethos of the brand. And when I stumbled across Sisu, it instantly resonated with me and I loved it. It felt right. It’s a Finnish word (hence the Finn) which means stoic determination, grit, bravery, resilience, and hardiness. It’s about taking action against the odds and displaying courage and resoluteness in the face of adversity. Doesn’t that perfectly describe what’s needed to live an authentic life?

It summed up what was required of me the last two years, but on further reflection, my whole existence. Being what society hasn’t considered ‘normal’ has always demanded an extra level of grit and determination. I see that grit and determination in your words and faces too. And Sisu & Finn’s purpose is to help support you; to give you options and to be a place where you can be comfortable to express yourself.

So that my dear (petite, curvy, ‘normal’ and plus sized) friends is how Sisu & Finn came to be.

As it is a work in progress, once you've explored the site, feel free to send feedback to This email address is being protected from spambots. You need JavaScript enabled to view it. - tell me what you want from the site. And if you agree with the ethos, please share the post with your friends and family. 



  • Matthew S

    I bought a few items for my sister's birthday. The service was excellent (I have no idea about women's clothes!) and the delivery was very quick. My sister was very happy. I highly recommend for everyone looking for great quality clothes and great service!
  • Cassidy B

    Bought some wonderful Sonsee tights from Sisu & Finn. The tights are fabulous and the service was outstanding. The courier delivered the day after my order!
  • Nichelle N

    I purchased swimwear from Sisu and Finn. Beautiful quality and flattering styles that are made for ‘real women’. Delivery was quick and customer experience was excellent!
  • Janeen K

    Bought a couple of fabulous shirts from here. While it took a few days to get to me in NZ it was so worth it. Customer service was awesome and could not have been more helpful. Highly recommend!
  • Lucy H

    Love Sisu & Finn! My Capriosca swimwear arrived and it’s a perfect fit. Such a challenge to find great stylish options for my curves.
  • Deepak K

    I would like to thank the team at SISU & FINN for a great experience. I needed to buy something for my mother’s birthday, and they helped me select the perfect item. To ensure it reached her on time, it was sent directly to her, and Philippa included a birthday card! My mother was so happy, and the personalised touch was really appreciated. Thank you to Philippa and her team.
  • Christine S

    I needed a nice dress for a wedding and love my Kiyonna Wrap dress when it arrived, the service was fantastic!!!!