NYDJ jeans are made by women, for women—all shapes, all sizes, all women. Originally founded as “Not Your Daughter’s Jeans,” the team designed jeans to fit in all the right places and make every woman feel comfortable and confident—like her best self.
All NYDJ jeans are made with Lift Tuck® Technology, a proprietary slimming panel with a patented criss-cross design to flatten in the front and curve-contouring construction to flatter curves in the back, so you look, feel and wear a size smaller. With 66 sizes in regular, petite, plus, tall and maternity, we know your curves.
Headquartered in Los Angeles and inspired by California style and the latest denim trends, we are always working to bring you the most innovative denim technologies as well as the chicest non-denim pants and pair-perfect tops.